Our Guiding Principles

For us, functional hydration means everything is done with purpose aka a function. We make purposefully-infused waters that support your body in key ways. We harness the amazing powers of micronutrients and antioxidants to support your daily functions and protect them for years and years to come. 

Too many hydration remedies and drinks today are one-size-fits-all. Claiming a beverage is healthy is far different from creating beverages that draw upon scientific research to support specific bodily functions.

Principle 1: Free Radicals Cause Damage

Scientists today have identified ‘free radicals’ play a major role in how our bodies age and in the development of ailments such as cancer, heart disease, strokes, arthritis, and even allergies. The discovery of the link between free radicals and the full-suite of aging-related disorders is the single most important discovery since scientists discovered that certain illnesses are caused by germs. As you move through daily life, your body is constantly undergoing oxidative stress. Every function in your body in some way induces oxidative stress – which means that oxygen in the body is split into single atoms with unpaired electrons…and that’s the problem. Electrons want to be paired and they seek out mates: these unpaired or ‘free’ radicals ravage your body seeking out mates to pair with. These free radicals take no prisoners: the activity damages cells, proteins, and DNA – it leads to accelerated aging and so many related diseases, and the science around just how damaging is still ongoing.

Principle 2: Antioxidants Protect and Heal

As we age, we lose the ability to fight the effects of free radicals. The result is more free radicals, more oxidative stress, and more damage to cells, which leads to degenerative processes, as well as “normal” aging. Antioxidants are nature’s antidote to the damage caused by free radicals. They are molecules that can safely interact with free radicals and terminate the chain reaction before vital molecules are damaged. They work their magic by donating one of their own electrons – this ends that ‘electron-stealing’ reaction that free radicals cause (and stops the damage from it). Chronological aging and biological aging do not have to be one and the same.

Principle 3: Antioxidants are Not One-Size-Fits-All

Just as carrots are great for eye health, and spinach is rich in iron…different antioxidants (from different sources) have different strengths. Even though science has clearly uncovered just how powerful antioxidants can be in the prevention and treatment of a variety of ailments, far too many so-called ‘health’ companies do not differentiate between antioxidants in their products, nor do they explain why one source is used over another.

Principle 4: Antioxidants are Paired with Functions

How do you want to feel? What do you need to do today, tomorrow, next year? Verveno’s fleet of purposefully-infused waters will help you get there. Our products are designed using centuries-old wisdom from around the globe (and backed by scientific research) to put specific blends of antioxidants to work toward specific functions where your body may need support. Through the simple act of intentional hydration, you help your body achieve your goals…one sip a time.