Functional Hydration: Our Guiding Principles

For us, functional hydration means everything is done with purpose aka a function. We make purposefully-infused waters that support your body in key ways. We harness the amazing powers of micronutrients and antioxidants to support your daily functions and protect them for years and years to come. 

Too many hydration remedies and drinks today are one-size-fits-all. Claiming a beverage is healthy is far different from creating beverages that draw upon scientific research to support specific bodily functions.

Principle 1: Free Radicals Cause Damage

Scientists today have identified ‘free radicals’ play a major role in how our bodies age and in the development of ailments such as cancer, heart disease, strokes, arthritis, and even allergies. The discovery of the link between free radicals and the full-suite of aging-related disorders is the single most important discovery since scientists discovered that certain illnesses are caused by germs. As you move through daily life, your body is constantly undergoing oxidative stress. Every function in your body in some way induces oxidative stress – which means that oxygen in the body is split into single atoms with unpaired electrons…and that’s the problem. Electrons want to be paired and they seek out mates: these unpaired or ‘free’ radicals ravage your body seeking out mates to pair with. These free radicals take no prisoners: the activity damages cells, proteins, and DNA – it leads to accelerated aging and so many related diseases, and the science around just how damaging is still ongoing.

Principle 2: Antioxidants Protect and Heal

As we age, we lose the ability to fight the effects of free radicals. The result is more free radicals, more oxidative stress, and more damage to cells, which leads to degenerative processes, as well as “normal” aging. Antioxidants are nature’s antidote to the damage caused by free radicals. They are molecules that can safely interact with free radicals and terminate the chain reaction before vital molecules are damaged. They work their magic by donating one of their own electrons – this ends that ‘electron-stealing’ reaction that free radicals cause (and stops the damage from it). Chronological aging and biological aging do not have to be one and the same.

Principle 3: Antioxidants are Not One-Size-Fits-All

Just as carrots are great for eye health, and spinach is rich in iron…different antioxidants (from different sources) have different strengths. Even though science has clearly uncovered just how powerful antioxidants can be in the prevention and treatment of a variety of ailments, far too many so-called ‘health’ companies do not differentiate between antioxidants in their products, nor do they explain why one source is used over another.

Principle 4: Antioxidants are Paired with Functions

How do you want to feel? What do you need to do today, tomorrow, next year? Verveno’s fleet of purposefully-infused waters will help you get there. Our products are designed using centuries-old wisdom from around the globe (and backed by scientific research) to put specific blends of antioxidants to work toward specific functions where your body may need support. Through the simple act of intentional hydration, you help your body achieve your goals…one sip a time.

Our Vision

Behind our purpose-driven line of products is a purposeful company with one simple mission: functional hydration for everyone.

While so many companies out there make the claim their beverages have some kind of antioxidants in them, they’re not doing so with a deliberate, functional, and informed approach.

We handpick some of the world’s most powerful antioxidants based on their functional classifications – and infuse them in the doses that provide the greatest efficacy. Our entire fleet of purposefully-infused waters target specific cellular categories, to ensure you get the most holistic antioxidant elixir on the market today. Every single antioxidant we include is naturally derived from certified organic sources using a patented multi-stage process.

We make amazing water powered by nature and function. With Verveno, you’re not just hydrating with water: you’re hydrating functionally.

Our Promise

We are 100% committed to functional water infused with ingredients that are certified organic – no artificial ingredients and zero calories. We create our infusions using the power of science: our blends are informed by scientifically-backed studies on the power of antioxidants.

Because we believe in our beverages, we offer a 30-day money back guarantee. If, at any point during this 30-day period, you are not satisfied, just send us back your remaining bottles and we’ll provide you with a 100% refund. Zero questions asked.

Our Values

Authenticity – our beverages contain authentic ingredients. We do not cut corners or over represent any information.

Community – we care about the community. We have a social cause. Part of our proceeds go toward providing clean drinking water around the world. We believe that clean drinking water is a commodity that no human being should be deprived of and we are helping change that.

Honesty – our beverages contain everything that you see on the bottle, nothing less and nothing more. What you see on the label is what you’re consuming. Organic, Non-GMO, Kosher Certified, Vegan, Keto Friendly, 0 calories and 0 sugars. Ingredients sourced from sustainable and fair-trade farms, and from farmers who are fairly compensated for their work.